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Course Information

Principles of Marketing (BUSA 300)

Term: AY 2025-26 Fall

Faculty

There is not currently a faculty member for this course

Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/18/2025 - 12/12/2025) Location: MAIN PSH 211

Description

An examination of the coordination and control of marketing activities, including marketing segmentation, product development, product management, pricing, distribution channels and promotion methods.