Principles of Marketing (BUSA 300)
Term: AY 2026-27 Fall
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed-Fri, 9:00 AM - 9:50 AM (8/18/2026 - 12/11/2026) Location: MAIN PSH 211
Description
An examination of the coordination and control of marketing activities, including marketing segmentation, product development, product management, pricing, distribution channels and promotion methods.