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Course Information

Marketing Research (BUSA 325)

Term: AY 2024-25 Spring

Faculty

There is not currently a faculty member for this course

Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/14/2025 - 5/15/2025) Location: MAIN PSH 211

Description

Marketing research is the study of problem formulation, research design, questionnaire construction, sampling, data collection procedures, and analysis and interpretation of data related to marketing decisions. Application of sampling, measurement, and data analysis methods in research on market segmentation, market structure, consumers' perceptions and decision processes, marketing communication, new product development, and pricing.