Consumer Behavior (BUSA 345)
Term: AY 2024-25 Fall
Faculty
There is not currently a faculty member for this course
Schedule
Tue-Thu, 1:10 PM - 2:25 PM (8/19/2024 - 12/13/2024) Location: MAIN PSH 205
Description
Consumer behavior is the study of how consumers select, purchase, use, and
dispose of goods and services. This course includes analyses of how markets
and others influence these processes. Application of concepts and methods
of the behavioral sciences to marketing management decision making.