Digital Website and Mobile Mgmt (BUSA 391)
Term: AY 2024-25 Spring
Faculty
There is not currently a faculty member for this course
Schedule
Tue-Thu, 10:50 AM - 12:05 PM (1/14/2025 - 5/15/2025) Location: MAIN PSH 201
Description
This history of search marketing, its constantly shifting nature, and the fundamental principles explain why it is such an effective form of marketing. Understanding why users interact with search listings helps marketers craft a better customer experience. Improving a website's content and structure by assessing its ability to rank well and developing and optimization plan is key. Search Engine Marketing (SEM) or Pay-per-click (PPC) works can be used to generate site visits and gain visibility thorough paid advertisements on search engines. The fundamentals of digital communication to develop effective messaging apps, email, and SMS marketing campaigns are critical. The massive growth of smart device usage has positioned mobile phones as a significant marketing channel. As more time and dollars are spent on mobile devices, brands increasingly struggle to find ways to engage with their customers. The history of mobile phones and how to use their diverse, continually evolving range of t