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Course Information

Content Marketing (BUSA 580)

Term: AY 2024-25 Spring

Faculty

There is not currently a faculty member for this course

Description

This course is designed to provide you with an opportunity to explore the fascinating discipline of marketing through the critical component of content. Through discussions, assignments, and research you'll learn how to identify effective content in application by deconstructing the audience, channels, formats, and approach that can maximize content marketing outcomes. This course was developed to help you become more confident in your ability to make content marketing decisions and elevate your marketing skills to the next level.