Principles of Marketing (BUSA 300)
Term: AY 2026-27 Spring
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/20/2027 - 5/13/2027) Location: MAIN PSH 201
Description
An examination of the coordination and control of marketing activities, including marketing segmentation, product development, product management, pricing, distribution channels and promotion methods.