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Course Information

Social Media Marketing (BUSA 341)

Term: AY 2025-26 Spring

Faculty

There is not currently a faculty member for this course

Schedule

Tue-Thu, 10:50 AM - 12:05 PM (1/21/2026 - 5/14/2026) Location: MAIN PSH 211

Description

This hands-on course is designed to provide the knowledge and skills necessary to succeed in the ever-changing social media marketing. How to create and produce great content for all the various marketing channels will be emphasized by real world experience. Social media platforms are used to create developing social media strategy, content, and measure meaningful results to reach brand goals and key audiences.