Description
The intent of this course is to draw up on and utilize the knowledge and skills developed in marketing, social media, and business courses, and integrate the frameworks. The analytical tools of marketing strategy will enable students to develop a cohesive strategy that an organization can execute to help global business firms grow their brands in local, national, and international markets. Managing the various external and internal resources (such as web developers, graphic artists, etc.) will be practiced. Prerequisite: BUSA 300, BUSA 325, and BUSA 345